Sonia Dantu

Executive Director

[email protected]
403-253-4411 ext. 5

It can be a challenge to work for organizations whose main purpose is to do something other than make a profit. How do you succeed? “It is not about the money; it is about being dedicated and committed to the social cause of those that support your organization and working toward collective goals.” Sonia has served as the Executive Director of the Alberta Equestrian Federation since May of 2007. She has a Bachelor’s Degree in Management and an additional 15 years working within non-profit sectors. Her education and experience have allowed her to build valuable relationships with various levels of government, other non-profit organizations, communities and individuals that share common goals. In 2005, Sonia won Farmers Market Manager of the year for the Province of Alberta and, in 2006, Sonia won Farmers Market Manager of the year for North America. She accredits both of these awards to her continual desire to “work hard for those that she works for.”

Norma Cnudde

Membership

[email protected]
403-253-4411 ext. 1

Norma has raised the bar for exceptional customer service to all AEF members since 2011 in the role of Membership Coordinator.  Her friendly, kind and warm voice is the one you hear whenever you call the office.   Norma’s fine eye for detail, professionalism and positive can-do attitude have been key in helping to grow the membership over the past few years.  Norma’s an essential member of the AEF team; her organizational skills and providing support wherever needed allows the AEF team to focus and tackle new initiatives at an increasingly positive rate.  Norma started part time with the AEF and fortunately for the rest of the team and the membership, she took on full time shortly after and now no one will let her leave!

Erin Rabeau

Coaching

[email protected]
403-253-4411 ext. 3

Erin has dedicated herself to the role of Coaching Coordinator for the AEF and its membership since 2011. Considered a pioneer in her field, she has helped certify many instructors/coaches across the province, educate and spread awareness about Long Term Equestrian Development (LTED), as well as create and shape many new and existing AEF programs such as Ticket to Ride, Pump Up Your Levels, Canter Away Current, and Live Outside the Box. Erin has orchestrated many successful instructor/coaching events, and has taken initiative to provide opportunity for others across Canada to participate through online distance learning opportunities. In 2012, Erin was the recipient of the Equestrian Canada Coaching Excellence Award for program administration as well as coaching leadership. Corresponding Provincial/Territorial equine sport organizations (PTSO’s) and many instructors/coaches across the country, appreciate Erin’s dedication, passion and hard work put towards improving the Equestrian Canada Instructor/Coaching programs in Alberta. Erin’s caring personality, constant desire to assist others to succeed and passion toward doing the best job possible, make her an irreplaceable team member of the AEF.

Hilary MacDonald

Competitions

[email protected]
403-253-4411 ext. 2

Hilary joined the AEF as the Competitions Coordinator in March of 2018. Originally from Nova Scotia, she completed degrees in Political Science, Geology and Marine Geomatics which allowed her the opportunity to live and work throughout North America. During her schooling and past work experiences, Hilary maintained a close connection with the horse industry. She brings a wealth of knowledge in competing and training for multiple disciplines, as well as an understanding of multiple industry careers having held many positions herself. Hilary is looking forward to making her mark with the AEF team through expanding both the Wild Rose and officials programs, planning fun and exciting clinics and events, and being a part of new initiatives at the AEF.

Rita Bernard

Finance

[email protected]
403-253-4411 ext. 7

Rita has been a crucial player in the success and evolution of the AEF since May of 2007. When Rita started, she was the Membership Coordinator and Receptionist. Over the years, and with the tremendous growth of the organization, Rita has moved into the key role of Finance and Support.  Rita helps to ensure the AEF is accountable to its membership through her financial analytical skills and exceptional attention to detail. As a full time dedicated mother, Rita reentered the work force when she started at the AEF and little does she know, she adopted the whole staff team as well! Everyone benefits from her support, often without knowing.  Rita is extremely dedicated, organized, professional and diligent in her approach to working at the AEF.  Always willing to lend a hand, Rita is well regarded by her peers for her attention to detail and cheerful assistance to members.

Robyn Weatherly

Marketing & Communications 

[email protected]
403-253-4411 ext. 6

Robyn joined the AEF team as Marketing and Communications Coordinator in November of 2018. With a diploma in Journalism and previous experience in the non-profit sector, she is thrilled to be putting her skills and background to work and assist in the growth of the equine community through the AEF’s expanding initiatives. As an avid equestrian, she is looking forward to networking with fellow equine enthusiasts, clubs, and businesses in all areas of the equine industry here in Alberta, spreading the AEF’s mission to each corner of our beautiful province.